Belgian Fast Food Group QSRP Secures Dunkin’ Franchise Rights for France.
Belgian fast food group QSRP has secured an agreement to market the US doughnut and coffee brand Dunkin’ in France. The first Dunkin’ store in France is set to open in Paris in 2025.
The deal between QSRP (Quick Service Restaurant Platform) and Dunkin’s parent company Inspire Brands grants QSRP exclusive rights to expand the Dunkin’ brand through local franchises in France.
Dunkin’, established in 1950, currently operates around 13,700 outlets across nearly 40 countries. This includes about 20 locations in Belgium. In Belgium, Dunkin’ franchises are managed by Van der Valk International, a Dutch hospitality chain run by the Van der Valk family.
The launch of Belgium’s first Dunkin’ store in Antwerp in 2020 drew a large crowd, requiring police intervention. This was after an announcement promised the first hundred customers a free box of doughnuts every week for a year.
QSRP CEO Alessandro Preda expressed enthusiasm for the brand. “We fell in love with Dunkin’ from our first discussions,” he told Belga News Agency. “This strategic partnership marks a key milestone for QSRP and Dunkin’, as we join forces to offer French consumers tasty coffee and donuts on a daily basis.”
The Belgian group is committed to opening numerous franchises throughout France, starting with the Paris store in 2025.