Snooze A.M. Eatery was founded in Denver, Colorado, in 2006 by brothers Jon and Adam Schlegel. The idea behind Snooze was to create a breakfast experience that went beyond the typical morning meal, offering guests creative and delicious options in a vibrant, friendly atmosphere. The founders wanted to redefine the breakfast experience by focusing on high-quality ingredients, innovative menu items, and exceptional customer service.
Snooze A.M. Eatery is a vibrant breakfast and brunch restaurant chain that has garnered significant attention for its unique dining experience and innovative menu. Since its inception, Snooze A.M. Eatery has built a strong reputation for delivering delicious, made-from-scratch meals in an inviting and eclectic atmosphere. This article provides an in-depth look at the Snooze A.M. Eatery brand, its franchise costs, conditions, process, and the advantages of becoming a Snooze A.M. Eatery franchisee.
Snooze A.M. Eatery Franchise Cost
Becoming a Snooze A.M. Eatery franchisee involves several costs that potential franchisees need to consider. These costs can be broadly categorized into initial franchise fees, ongoing royalties, and other associated expenses.
Initial Franchise Fee
The initial franchise fee for Snooze A.M. Eatery is typically around $50,000. This fee grants the franchisee the right to operate under the Snooze A.M. Eatery brand name and provides access to the company’s proprietary systems, recipes, and training programs.
Initial Investment
The total initial investment required to open a Snooze A.M. Eatery franchise ranges from $1.5 million to $2.5 million. This investment includes expenses such as real estate, construction, equipment, signage, and initial inventory. The cost can vary depending on factors like location, size of the restaurant, and local market conditions.
Ongoing Royalties and Fees
Snooze A.M. Eatery franchisees are required to pay ongoing royalties and fees to the franchisor. These typically include:
- Royalty Fee: This is usually a percentage of the franchisee’s gross sales, generally around 6%. This fee covers ongoing support and the use of the Snooze A.M. Eatery brand.
- Marketing Fee: Franchisees contribute to a national marketing fund, which is usually around 2% of gross sales. This fund is used to promote the brand and drive customer traffic to all Snooze A.M. Eatery locations.
Additional Costs
In addition to the initial investment and ongoing fees, franchisees should also budget for other costs, such as:
- Training Expenses: Costs associated with training the franchisee and their staff.
- Leasehold Improvements: Modifications and improvements to the leased property to meet Snooze A.M. Eatery’s specifications.
- Insurance: Comprehensive insurance coverage for the business.
- Working Capital: Funds required to cover operating expenses during the initial months of operation.
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Snooze A.M. Eatery Franchise Conditions
Snooze A.M. Eatery has specific conditions and requirements that potential franchisees must meet to be considered for a franchise opportunity. These conditions ensure that franchisees are well-prepared and aligned with the brand’s values and operational standards.
Financial Requirements
Potential franchisees must demonstrate financial stability and have sufficient liquid capital to cover the initial investment. Generally, Snooze A.M. Eatery looks for candidates with a net worth of at least $2 million and liquid assets of $500,000.
Experience and Background
While previous restaurant experience is not mandatory, it is highly beneficial. Snooze A.M. Eatery prefers candidates with a background in business management, hospitality, or the food service industry. Franchisees should possess strong leadership skills and a commitment to maintaining high standards of quality and customer service.
Commitment to Brand Values
Snooze A.M. Eatery places a strong emphasis on community engagement, sustainability, and culinary excellence. Potential franchisees must demonstrate a commitment to these values and be willing to actively participate in local community initiatives and environmental sustainability efforts.
Operational Involvement
Franchisees are expected to be actively involved in the day-to-day operations of their Snooze A.M. Eatery location. This hands-on approach ensures that the high standards of service and quality are consistently maintained.
Snooze A.M. Eatery Franchise Process
The process of becoming a Snooze A.M. Eatery franchisee involves several steps, from initial inquiry to the grand opening of the restaurant. Here is a detailed overview of the franchise process:
Initial Inquiry and Application
The process begins with an initial inquiry, where potential franchisees express their interest in the Snooze A.M. Eatery franchise opportunity. Interested candidates can complete an online application form available on the Snooze A.M. Eatery website. This form collects basic information about the applicant’s background, experience, and financial status.
Preliminary Screening
Once the application is submitted, the Snooze A.M. Eatery franchise team conducts a preliminary screening to evaluate the candidate’s suitability. This screening involves reviewing the applicant’s financial qualifications, business experience, and alignment with the brand’s values.
Franchise Disclosure Document (FDD) Review
Qualified candidates receive a Franchise Disclosure Document (FDD), which provides detailed information about the franchise opportunity, including the company’s history, financial performance, fees, and franchisee obligations. Prospective franchisees are encouraged to review the FDD thoroughly and consult with legal and financial advisors.
Discovery Day
After reviewing the FDD, selected candidates are invited to attend a Discovery Day at the Snooze A.M. Eatery headquarters. During Discovery Day, candidates meet with the company’s leadership team, tour existing restaurants, and gain a deeper understanding of the brand’s culture, operations, and support systems.
Franchise Agreement
If both parties are satisfied after Discovery Day, the next step is to sign the franchise agreement. This legal document outlines the terms and conditions of the franchise relationship, including the rights and responsibilities of both the franchisor and the franchisee.
Site Selection and Approval
Once the franchise agreement is signed, the franchisee works with the Snooze A.M. Eatery team to select a suitable location for the restaurant. Factors such as demographics, traffic patterns, and competition are considered during the site selection process. The chosen site must be approved by the franchisor before proceeding.
Construction and Build-Out
With the site approved, the franchisee begins the construction and build-out phase. This involves renovating the space to meet Snooze A.M. Eatery’s design and operational standards. The franchisor provides guidance and support throughout this process, ensuring that the restaurant is built to specifications.
Training Program
Snooze A.M. Eatery offers a comprehensive training program for franchisees and their staff. This program covers all aspects of restaurant operations, including food preparation, customer service, inventory management, and marketing. Training takes place both at the franchisor’s headquarters and on-site at the new restaurant.
Grand Opening
Once the restaurant is ready, the franchisee, with support from the franchisor, plans and executes a grand opening event. This event generates excitement and awareness in the local community, attracting customers to the new Snooze A.M. Eatery location.
Ongoing Support
After the grand opening, franchisees receive ongoing support from the Snooze A.M. Eatery team. This support includes regular check-ins, operational guidance, marketing assistance, and access to the franchisor’s network of resources. The goal is to ensure the long-term success and profitability of each franchise location.
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Snooze A.M. Eatery Franchise Advantages
Becoming a Snooze A.M. Eatery franchisee offers several advantages that make it an attractive business opportunity. Here are some of the key benefits:
Strong Brand Recognition
Snooze A.M. Eatery has established itself as a popular and well-loved brand in the breakfast and brunch segment. The company’s commitment to quality, innovation, and sustainability has earned it a loyal customer base and positive recognition in the industry.
Unique Menu Offerings
One of the standout features of Snooze A.M. Eatery is its innovative and diverse menu. The restaurant offers a wide range of breakfast and brunch items, including pancakes, benedicts, omelets, and more. The creative and flavorful dishes set Snooze apart from traditional breakfast chains, attracting customers seeking a unique dining experience.
Commitment to Sustainability
Snooze A.M. Eatery is dedicated to sustainability and environmental responsibility. The company prioritizes sourcing ingredients from local and sustainable suppliers, reducing waste, and implementing eco-friendly practices. This commitment resonates with environmentally conscious consumers and enhances the brand’s reputation.
Community Engagement
Snooze A.M. Eatery actively engages with local communities through various initiatives and partnerships. Franchisees have the opportunity to participate in community events, charitable activities, and sustainability projects, fostering a positive relationship with customers and the local community.
Comprehensive Training and Support
Franchisees benefit from Snooze A.M. Eatery’s extensive training and support programs. The franchisor provides comprehensive training to ensure that franchisees and their staff are well-prepared to operate the restaurant successfully. Ongoing support and access to resources help franchisees navigate challenges and achieve their business goals.
Proven Business Model
Snooze A.M. Eatery’s business model has been tested and refined over the years, demonstrating its effectiveness and profitability. Franchisees can leverage this proven model to build a successful and sustainable business, reducing the risks associated with starting a new venture from scratch.
Marketing and Advertising Support
Franchisees receive marketing and advertising support from the franchisor, including national and regional marketing campaigns, promotional materials, and social media strategies. This support helps drive customer traffic to the restaurant and increases brand awareness in the local market.
High-Quality Ingredients
Snooze A.M. Eatery prides itself on using high-quality, fresh ingredients in its dishes. The emphasis on quality enhances the overall dining experience and ensures that customers enjoy delicious and satisfying meals.
Innovative Technology
The franchisor provides access to innovative technology and systems that streamline operations, enhance customer service, and improve efficiency. These technologies include point-of-sale systems, online ordering platforms, and inventory management tools.
Growth Opportunities
Snooze A.M. Eatery continues to expand its footprint, offering franchisees the potential for growth and multi-unit ownership. As the brand grows, franchisees have the opportunity to open additional locations and increase their market presence.
Conclusion
Snooze A.M. Eatery offers a compelling franchise opportunity for individuals passionate about the breakfast and brunch segment. With its strong brand recognition, unique menu offerings, commitment to sustainability, and comprehensive support, Snooze A.M. Eatery provides franchisees with the tools and resources needed to build a successful and profitable business. By aligning with Snooze A.M. Eatery’s values and standards, franchisees can deliver an exceptional dining experience that keeps customers coming back for more.