Home News Perkins Restaurant and Bakery Rebrands, Changes Name

Perkins Restaurant and Bakery Rebrands, Changes Name

by Celia

(WFRV) – Perkins Restaurant and Bakery, a popular diner chain with locations in 32 states, is undergoing a significant rebranding effort.

The changes for Perkins include revamped menus, redesigned dining areas, a new logo, and a new name: Perkins American Food Co.

“We are bringing the same soul, with a new attitude. Our rebrand is way more than a new logo and descriptor,” Toni Ronayne, president of Perkins American Food Co., stated in a press release this week. “This is a declaration of our values, our food, and our roots, by showing how modern American hospitality comes to life. We’re always stepping forward and evolving, just like the communities we serve.”

While the press release provided few specific details, images suggest more modern, tiled interiors with a darker green color scheme compared to the current design.

New services will include catering options, a loyalty program, and third-party delivery. The revamped menu may also feature new burger recipes, as indicated by images shared by Perkins. A representative was not immediately available to provide more details on the menu.

Perkins’ first redesigned store is set to open in Orlando in late 2024.

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