NEW YORK–(BUSINESS WIRE)–Bauli, the renowned Italian bakery brand, has announced its participation in the 2024 Summer Fancy Food Show in New York City. Celebrating its centennial in 2022, the family-operated business is expanding its presence in the United States. Known for its iconic pandoro holiday box and baked goods, Bauli has earned acclaim for delivering high-quality, authentic bakery items beloved worldwide.
From June 23rd to 25th, Bauli will showcase its diverse bakery offerings at booth 2927 – 2929 on level 3. Attendees can explore a wide array of savory and sweet products tailored to meet American consumer preferences, including panettone, croissants, pandoro, cakes, crackers, bruschetta, and amaretti. The company’s participation marks a significant step in its strategic growth plan, focusing on innovation, expanding sales channels, and entering new geographic markets.
Since the 2000s, Bauli has aimed to globalize Italian baked goods, now available in over 70 countries. In 2023, Italian exports to the U.S. grew by 5.4%, reaching a historic $72.9 billion. This underscores the market’s allure due to cultural affinities and consumption trends, positioning the U.S. as a key investment hub. Currently, exports constitute 20% of Bauli Group’s revenue, with plans to double exports globally and specifically in the U.S. market within two years.
“We are thrilled to bring our century-old tradition of excellence and innovation in baking to the Summer Fancy Food Show,” said Fabio Di Giammarco, CEO of Bauli Group. “This event is pivotal in our international growth strategy, fostering relationships with key stakeholders and solidifying Bauli as a beacon of ‘Made in Italy’ excellence in the food sector.”
Bauli’s commitment to quality is evident in its extensive product lineup, blending artisanal heritage with cutting-edge technology. With a workforce of 1,300 and seven production facilities globally, Bauli is a leader in the festive bakery segment, dominating Christmas and Easter markets in Italy and beyond.
About Bauli
Founded in 1922 in Verona, Italy, Bauli S.p.A. is a prominent player in the bakery sector, specializing in festive baked goods. The company operates seven production sites, six in Italy and one in India, and boasts a diverse portfolio under brands like Bauli, Doria, Motta, Alemagna, Bistefani, and MaxSport.