Established in 1988, Oakmont Bakery has grown to become one of the most beloved and well-respected bakeries in the Pittsburgh area. Located in Oakmont, Pennsylvania, the bakery was founded by Marc and Susan Serrao with the vision of creating a community-oriented bakery that offers high-quality, handcrafted baked goods. Over the years, Oakmont Bakery has become synonymous with delicious pastries, cakes, breads, and cookies, earning numerous awards and accolades for its exceptional products and customer service.
The bakery’s success can be attributed to its commitment to using the finest ingredients, traditional baking methods, and innovative recipes. Oakmont Bakery has built a loyal customer base that appreciates the consistent quality and variety of its offerings. From classic favorites like chocolate chip cookies and cinnamon rolls to specialty items like custom cakes and gluten-free options, the bakery caters to a wide range of tastes and dietary preferences.
In addition to its retail operations, Oakmont Bakery also offers catering services, providing an extensive menu of sweet and savory items for events such as weddings, corporate gatherings, and private parties. The bakery’s reputation for excellence has made it a sought-after partner for those looking to add a touch of sweetness to their special occasions.
Recognizing the potential for growth and the demand for high-quality bakery experiences, Oakmont Bakery has recently decided to expand its brand through franchising. This move allows aspiring entrepreneurs to bring the Oakmont Bakery experience to new communities while benefiting from the support and expertise of an established brand.
Oakmont Bakery Franchise Fee
Becoming an Oakmont Bakery franchisee requires an initial investment that includes a franchise fee, which grants the right to operate under the Oakmont Bakery brand and access to the company’s proprietary recipes, processes, and support systems. The franchise fee is designed to cover the costs associated with training, support, and the use of the brand’s established name and reputation.
1. Initial Franchise Fee
The initial franchise fee for an Oakmont Bakery franchise is $50,000. This fee is a one-time payment made at the time of signing the franchise agreement. It provides franchisees with the right to use the Oakmont Bakery name and logo, access to proprietary recipes and baking techniques, initial training for the franchisee and their staff, and ongoing support from the corporate team.
2. Ongoing Fees and Royalties
In addition to the initial franchise fee, Oakmont Bakery franchisees are required to pay ongoing fees and royalties. These fees typically include:
Royalty Fee: A percentage of the franchisee’s gross sales, usually around 5%, which is paid to the franchisor on a monthly basis. This fee covers continued access to the brand’s intellectual property, ongoing support, and marketing initiatives.
Marketing Fee: A contribution to the national marketing fund, typically around 2% of gross sales, which is used to promote the Oakmont Bakery brand on a larger scale and drive customer traffic to all franchise locations.
3. Total Investment
The total investment required to open an Oakmont Bakery franchise varies depending on the location, size of the bakery, and other factors. On average, the total investment ranges from $350,000 to $750,000. This includes the initial franchise fee, build-out costs, equipment, inventory, and working capital.
Oakmont Bakery Franchise Conditions
To ensure the success and consistency of its brand, Oakmont Bakery has established a set of conditions and requirements for potential franchisees. These conditions are designed to select candidates who share the company’s values, commitment to quality, and dedication to customer service.
1. Financial Requirements
Prospective franchisees must meet certain financial requirements to be considered for an Oakmont Bakery franchise. These requirements include:
Net Worth: A minimum net worth of $500,000, which demonstrates the candidate’s financial stability and ability to support the investment required to open and operate a franchise.
Liquid Assets: At least $200,000 in liquid assets, such as cash or easily accessible funds, to cover initial costs and provide working capital during the start-up phase.
2. Experience and Skills
While prior experience in the bakery or food service industry is not mandatory, it is highly beneficial. Oakmont Bakery looks for franchisees who possess:
Business Acumen: Strong business and management skills, with a proven track record of success in previous ventures or professional roles.
Commitment to Quality: A passion for high-quality products and a commitment to maintaining the standards and reputation of the Oakmont Bakery brand.
Customer Service Orientation: A dedication to providing exceptional customer service and creating a welcoming and enjoyable experience for all customers.
3. Location and Facility Requirements
The location and facility of an Oakmont Bakery franchise are crucial to its success. Prospective franchisees must:
Choose a Suitable Location: Select a location with high foot traffic, visibility, and accessibility. Ideal locations include busy shopping centers, downtown areas, and popular neighborhoods.
Meet Facility Standards: Ensure that the bakery facility meets the brand’s standards for size, layout, and equipment. This includes having adequate space for baking, display, and customer seating.
4. Training and Support
Oakmont Bakery provides comprehensive training and support to help franchisees succeed. This includes:
Initial Training: An extensive training program covering all aspects of bakery operations, including baking techniques, customer service, inventory management, and marketing.
Ongoing Support: Continuous support from the corporate team, including regular updates on new products, marketing strategies, and operational best practices.
Field Visits: Periodic visits from field representatives to provide on-site assistance and ensure compliance with brand standards.
SEE ALSO: Dominique Ansel Bakery Franchise Costs, Profit & Requirements For 2024
Oakmont Bakery Franchise Process
The process of becoming an Oakmont Bakery franchisee involves several steps, each designed to ensure that candidates are well-prepared and aligned with the brand’s values and expectations.
1. Initial Inquiry
The process begins with an initial inquiry, where potential franchisees express their interest in the Oakmont Bakery franchise. This can be done through the company’s website or by contacting the franchise development team directly. Candidates are required to fill out a preliminary application form, providing basic information about their background, experience, and financial situation.
2. Pre-Qualification
After receiving the initial inquiry, the Oakmont Bakery franchise team conducts a pre-qualification review. This involves evaluating the candidate’s financial standing, experience, and alignment with the brand’s values. If the candidate meets the initial criteria, they are invited to proceed to the next step.
3. Franchise Disclosure Document (FDD) Review
Qualified candidates receive the Franchise Disclosure Document (FDD), which provides detailed information about the franchise opportunity, including the terms and conditions of the franchise agreement, financial performance representations, and legal obligations. Candidates are encouraged to review the FDD thoroughly and seek professional advice if needed.
4. Discovery Day
Candidates who wish to move forward after reviewing the FDD are invited to attend a Discovery Day at the Oakmont Bakery headquarters. During this visit, they have the opportunity to meet the leadership team, tour the bakery, and gain a deeper understanding of the brand’s operations and culture. Discovery Day also allows the Oakmont Bakery team to assess the candidate’s fit with the brand.
5. Franchise Agreement
Following a successful Discovery Day, candidates receive the franchise agreement. This legally binding document outlines the terms and conditions of the franchise relationship, including the franchise fee, royalties, territory rights, and support services. Candidates are given time to review and sign the agreement, formalizing their commitment to becoming an Oakmont Bakery franchisee.
6. Site Selection and Lease Negotiation
Once the franchise agreement is signed, the next step is to select a suitable location for the bakery. Oakmont Bakery provides guidance and support in choosing a high-traffic, strategically positioned site. This process involves market research, site visits, and negotiations with landlords to secure favorable lease terms.
7. Design and Build-Out
With the location secured, the design and build-out phase begins. Oakmont Bakery provides design guidelines and specifications to ensure consistency with the brand’s aesthetic and operational standards. Franchisees work with architects and contractors to build out the space, install equipment, and create an inviting environment for customers.
8. Training and Pre-Opening
As the build-out progresses, the franchisee and their team undergo comprehensive training at Oakmont Bakery’s headquarters. This training covers all aspects of bakery operations, from baking techniques to customer service and marketing. Additionally, Oakmont Bakery’s support team assists with pre-opening activities, including hiring staff, setting up inventory, and planning the grand opening event.
9. Grand Opening and Ongoing Support
With the bakery ready to open, Oakmont Bakery provides support for the grand opening event, helping to generate buzz and attract customers. Ongoing support continues beyond the opening, with regular check-ins, marketing assistance, and access to new products and promotions. The goal is to ensure the franchisee’s success and maintain the high standards of the Oakmont Bakery brand.
Oakmont Bakery Franchise Advantages
Choosing to franchise with Oakmont Bakery offers several distinct advantages, making it an attractive opportunity for aspiring entrepreneurs.
1. Established Brand and Reputation
Oakmont Bakery has built a strong brand and reputation over more than three decades of operation. Franchisees benefit from the recognition and trust that the Oakmont Bakery name carries, making it easier to attract customers and build a loyal following.
2. Proven Business Model
The success of the original Oakmont Bakery location demonstrates the effectiveness of the business model. Franchisees gain access to a proven system that includes tested recipes, efficient operational processes, and successful marketing strategies. This reduces the risk associated with starting a new business and provides a clear path to profitability.
3. Comprehensive Training and Support
Oakmont Bakery is committed to the success of its franchisees, offering extensive training and ongoing support. From initial training programs to continuous updates and field visits, franchisees receive the guidance and resources needed to operate their bakery effectively and efficiently. This comprehensive support system ensures that franchisees are well-prepared to manage daily operations and respond to challenges, fostering long-term success.
4. High-Quality Products
One of Oakmont Bakery’s key differentiators is its commitment to quality. By using premium ingredients and adhering to traditional baking methods, the bakery produces products that stand out in the market. Franchisees can confidently offer a wide range of high-quality baked goods, appealing to diverse customer preferences and driving repeat business.
5. Diverse Product Offering
Oakmont Bakery’s extensive menu includes a variety of baked goods, from cakes and pastries to breads and cookies. This diversity allows franchisees to cater to different customer segments and increase their revenue streams. Seasonal and specialty items, as well as custom orders for events and celebrations, provide additional opportunities for sales growth.
6. Strong Community Presence
Oakmont Bakery has a deep connection to its community, often participating in local events and supporting charitable causes. Franchisees can build on this tradition by engaging with their local communities, fostering a sense of loyalty and support. This community-oriented approach not only strengthens the brand but also enhances the franchisee’s reputation and customer base.
7. Marketing and Promotional Support
Franchisees benefit from Oakmont Bakery’s established marketing strategies and national brand recognition. The franchisor provides ongoing marketing support, including promotional materials, advertising campaigns, and social media strategies. This helps franchisees attract new customers and maintain a strong presence in their local market.
8. Innovation and Adaptability
Oakmont Bakery continually innovates its product offerings and operational processes to stay ahead of market trends and customer preferences. Franchisees have access to new products, recipes, and business practices that keep their bakery fresh and competitive. This commitment to innovation ensures that Oakmont Bakery remains a relevant and attractive choice for consumers.
9. Network of Franchisees
Joining the Oakmont Bakery franchise network means becoming part of a community of like-minded business owners. Franchisees can share experiences, insights, and best practices, fostering a collaborative environment that benefits everyone. This network provides valuable support and camaraderie, making the entrepreneurial journey more enjoyable and rewarding.
Conclusion
The Oakmont Bakery franchise offers a compelling opportunity for entrepreneurs looking to enter the bakery industry with the backing of a well-established and respected brand. With a proven business model, comprehensive training and support, and a commitment to quality and innovation, Oakmont Bakery provides the tools and resources needed for franchisees to succeed. By meeting the franchise conditions and following the outlined process, aspiring bakery owners can join a network of passionate and dedicated business operators, bringing the beloved Oakmont Bakery experience to new communities and creating sweet memories for customers for years to come.