ANAHEIM, California – Nature’s Bakery, renowned for its delectable Fig Bars and soft-baked snacks, unveiled its latest addition to the Brownie line, the Salted Caramel Brownie, at the Natural Products Expo West® from March 14th to 16th. Showcased amidst the vibrant atmosphere of the expo in Anaheim, California, this new flavor offered attendees a moment of indulgence with its wholesome ingredients and irresistible taste.
The launch of the Salted Caramel Brownie follows the successful introduction of Nature’s Bakery’s Double Chocolate Brownie in July 2023. Within less than a year, the Double Chocolate Brownie has emerged as a top-selling multi-pack brownie, outselling competitors in two national retailers, as reported by IRI Unify. This surge in sales aligns with the burgeoning demand for vegan chocolate in the United States, projected to experience a compound annual growth rate of 13.7 percent by 2027, according to Mordor Intelligence.
Vilma Livas, Chief Marketing Officer at Nature’s Bakery, expressed enthusiasm for expanding their Brownie line based on consumer feedback: “Following the positive response to our Double Chocolate Brownie, we’re excited to give consumers more of what they love: permissible indulgence they can feel good about. The allure of Salted Caramel Brownie lies in its perfect balance of sweet, salty, and fudgy goodness. We take pride in delivering great taste and real ingredients like whole grains, cocoa, and dates, all in a recipe that’s plant-based and nut-free. Our new brownie is a sweet treat everyone can enjoy.”
Alice Kim, Senior Innovation Manager at Nature’s Bakery, shed light on the meticulous process behind crafting the Salted Caramel Brownie: “When we developed the Salted Caramel Brownie recipe, we focused on simplicity, premium ingredients, and infusing every soft-baked bite with deliciousness. Through numerous iterations and taste tests with our team and loyal consumers, we achieved the perfect combination of real chocolate, balanced caramel flavor, and a hint of salt. Our top priority was to ensure that every snack break delivers great taste without compromising on quality ingredients.”
In celebration of the Salted Caramel Brownie launch, Nature’s Bakery has partnered with ACO Vacation Homes and Celebration Suites to extend a warm welcome to over 700 families to their spring break accommodations. Upon check-in, guests will receive a selection of Nature’s Bakery snacks, including the new Salted Caramel Brownie, to accompany their spring break activities, creating cherished memories with every soft-baked bite. Furthermore, Nature’s Bakery plans to spread joy to families nationwide this summer through their multi-city field marketing program, featuring brownie breaks starting in late June.