Woolworths has introduced a tantalizing new sweet indulgence hitting the freezer aisle today.
Dubbed the Ice Cream Donut Delight, this innovative creation from the supermarket giant’s ice cream team merges the beloved nostalgia of donuts with the refreshing delight of frozen treats.
Each Ice Cream Donut Delight is coated in decadent white chocolate and adorned with delightful sprinkles, available in either strawberry or vanilla flavors.
Charlotte Murray, Woolworths’ Product Developer for Freezer, expressed enthusiasm about the new release, stating, “As we head into the colder months, ice cream sales don’t cool off. Australians’ love affair with the sweet treat continues all year round, and we expect to sell a quarter of a million ice cream multi-packs and tubs every day over the autumn to winter months, so this new range has arrived just in time. We’re dedicated to crafting fresh and thrilling products in this space, and we know our customers will love this one.”
Woolworths shoppers currently purchase nearly 10 million ice cream tubs and multi-packs monthly, regardless of the season. Although sales typically surge during summer, the supermarket sells approximately 110 million tubs and multi-packs throughout the year, indicating their popularity among customers.
Available nationwide from March 4th, the Ice Cream Donut Delights are priced at $6 for a pack of four in either strawberry or vanilla flavors, both in-store and online.
Woolworths also boasts its own branded ice cream range, including a premium indulgent line that debuted in November and quickly became a customer favorite within their essentials range.
Multi-packs remain a preferred choice among Woolworths customers, offering a variety of options from vanilla cones to ice cream cookies and cream sandwiches.
With their enticing donut-shaped design and delicious flavors, the new ice cream delights are expected to fly off the shelves in no time.