Beyond Amazing Donuts (BAD) has announced via Instagram that it will be closing its brick-and-mortar store in the coming weeks.
Owner Jasmine Macon shared her decision, explaining it was driven by a sense of “restlessness” and “fatigue” as well as a period of reflection. “The other side of entrepreneurship, the one that rarely gets glamorized, has become more evident to me,” she said, revealing that she plans to “pause and reassess” the direction of the business.
Although the store will close, Macon confirmed that BAD will maintain a presence in Charlotte, though she did not share specifics. Prior to opening her physical store, Macon sold her donuts at pop-ups and local coffee shops.
Macon, 33, previously told QCity Metro that she has been baking since she was a child, starting with an Easy Bake Oven. She later progressed to baking box cakes, cookies, and other desserts.
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