Ferrero UK Launches Nutella Donuts in Latest Expansion of Bakery Range

Ferrero UK has unveiled Nutella Donuts, a new product that combines soft, fluffy golden dough with a Nutella filling, available in a convenient twin-pack format. This launch follows the success of Nutella Muffins in 2024, which generated £3.5 million in sales. The Nutella Donuts are part of Ferrero’s strategy to expand its ambient bakery range and tap into the growing demand for innovation in the bakery sector.

Mathieu Maggi, Marketing Director for Nutella UK & Ireland, emphasized the popularity of Nutella and the opportunity for retailers to capitalize on this exciting new offering. Nutella Donuts are initially available in Tesco stores for £2.65 and will expand to other grocery retailers starting in May.

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