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Ferrero UK has introduced Nutella Donuts, available from February 10 across grocery channels. This new product features a soft, fluffy golden dough filled with Nutella’s iconic taste. The donuts come in a twin-pack format, ensuring each bite is packed with Nutella goodness thanks to multiple filling points in each ring donut.
Building on the success of Nutella Muffins, which generated £3.5m in sales in 2024, Nutella Donuts represent a strategic expansion in Ferrero’s ambient bakery range. Perfect for teatime or as an evening treat, these donuts cater to various snacking occasions, offering consumers a delicious and shareable indulgence.
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