Martin’s Potato Rolls and Bread has launched a new brand film to celebrate its upcoming 70th anniversary. The eight-minute video pays tribute to the family-owned brand’s history and commitment to quality baking since its founding in 1955.
The brand is well-known for being a key ingredient in some of the best burgers globally, including those served at Shake Shack, Hollywood Burgers, and M Burger Chicago. Julie Martin, the brand’s Social Media Manager and granddaughter of the founders, expressed her family’s dedication to quality products. She stated that the film invites customers to appreciate Martin’s long-standing tradition of quality food, effectively using brand storytelling to engage audiences emotionally.
The Family Business
The commemorative film provides a behind-the-scenes look at the Martin family’s journey from a small bakery in central Pennsylvania to becoming an industry leader. It begins with an establishing shot of the main bakery building and features personal stories from family members involved in the business.
The video contrasts historical photos of the Martin family’s humble beginnings with scenes showcasing the company’s current success in product growth and distribution. Through this film, Martin’s reaffirms its commitment to maintaining its legacy of excellence and family values.
Hiring professional agencies to create high-quality videos that reflect a brand’s legacy can effectively increase consumer awareness and loyalty. Recently, Shake Shack also launched a campaign highlighting what makes its famous burgers special.
As Martin’s approaches this significant milestone, it invites customers and fans to watch the new video on its YouTube channel and join in celebrating its 70-year legacy.
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