The Dutch branch of Dunkin’, the popular doughnut and coffee chain, is making a partial comeback after declaring bankruptcy. A long-time associate of the franchise, Nabil Besali, is stepping in to regain control of the business.
Most Locations to Stay Open
According to the liquidator overseeing the bankruptcy, most Dunkin’ locations in the Netherlands will remain open, and between 200 and 250 jobs are expected to be preserved. While the exact stores involved have not yet been revealed, the decision to keep operations running is a positive sign for the brand’s future in the country.
Nabil Besali Takes the Lead Again
Nabil Besali, an entrepreneur who helped bring Dunkin’ back to the Netherlands in 2017, will now retake control of the chain. This marks a return to a familiar role for Besali, who was responsible for Dunkin’s reentry after its initial departure from the Dutch market. In the early 2000s, Dunkin’ had five stores in the Netherlands but pulled out due to a lack of investors.
Dunkin’s Struggles in the Netherlands
Dunkin’ has had a challenging time establishing itself in the Netherlands. Although the brand’s first opening in 2017 generated long lines of eager customers, the chain has struggled to maintain a strong presence. Last year, the Van der Valk hotel family took a majority stake in Dunkin’ with hopes of appealing to younger generations and future hotel guests. However, this strategy did not yield the expected results, and Dunkin’ continues to face difficulties in gaining a foothold in the market.
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