Dunkin’ has taken a bold approach to its Halloween marketing this year, delighting fans with fun and edgy posts on social media. At the center of the campaign is the beloved seasonal spider doughnut, which has gained a personality of its own on Dunkin’s Instagram feed. In one standout post, the spider doughnut humorously asserts, “YA GIRL SAID I’M NOT SO ITSY BITSY,” accompanied by the playful caption, “Come at me.” This witty content quickly attracted responses from fans and brands alike, with Walgreens commenting, “Dunkin’, please, my girls on here,” and Pringles adding, “You got spunk, kid.”
This unconventional marketing strategy has resonated well on social media, generating excitement among fans who have shown their appreciation through numerous likes and comments. One user expressed their enthusiasm, saying, “I hope you stay unhinged year-round,” while another quipped, “Is this the Dunkin Only Fans account?”
Dunkin’s fall campaign is in line with popular TikTok trends, making it particularly engaging for its audience. The company has also released merchandise featuring the spider doughnut mascot, which has already sold out.
A Spooky Menu to Match
In addition to its social media efforts, Dunkin’ is offering a variety of Halloween-themed menu items. These include the Potion Macchiato, Spider Specialty Donut, and the Halloween Munchkins Bucket. Dunkin’ Rewards members can take advantage of special deals throughout October. Fans can also sport the brand’s popular DunKings tracksuits, available in three Halloween styles: the original DunKings Tracksuits, DunKids Tracksuits, and DunKings Costume Set.
To enhance the festive atmosphere, Dunkin’ is reintroducing its 6-foot Inflatable Spider Donut decoration, which is available exclusively on ShopDunkin.com. Overall, Dunkin’s playful Halloween marketing has successfully engaged both fans and competitors, making this spooky season memorable for the brand.
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