Dunkin’ Unveils New Social Media Sensation: The Spider Donut.
Dunkin’ has introduced a fresh character on social media that is both sweet and whimsical. On October 21, the company launched the Spider Donut across its platforms, including X, Instagram, and TikTok.
The Spider Donut is a Halloween-themed treat featuring purple frosting and topped with a glazed chocolate Munchkins Donut Hole. It sports chocolate drizzle legs and white frosting eyes, giving it a playful personality.
In its debut Instagram post, the Spider Donut invites viewers with a playful “come here.” The accompanying photo gallery shows the donut inching closer while making flirtatious comments. The final slide proclaims, “im in charge now,” establishing its confident persona.
The character has quickly gained attention for its charming and cheeky demeanor, appealing to those looking for companionship this cuffing season. One post features the Spider Donut with two fingers touching, accompanied by an emoji combination that suggests coyness. “ive got the long legs all i need is the dadddddy,” it declares.
The Spider Donut has taken over Dunkin’s social media with humorous jokes, meme-worthy content, and a lighthearted TikTok video set to Usher’s “Hey Daddy (Daddy’s Home).”
Public reaction has been overwhelmingly positive, with many users praising the character and the creative team behind it. Comments on social media highlight this sentiment: “Dunkin being iconic as usual,” noted one user on X, while another on TikTok remarked, “This is grade A marketing.”
One Instagram user even asked, “I need to know which feral gen z is doing this marketing,” to which Dunkin’ humorously responded, “it mi — spidey d.”
The Spider Donut’s communications are characterized by an all-lowercase, intentionally misspelled style, reminiscent of another playful purple character: Grimace. In 2023, Grimace took over McDonald’s social media for his birthday, using a similar casual tone.
Other brands have also found viral success with their unique online strategies. Wendy’s has gained acclaim for its sharp-witted social media presence, often poking fun at competitors, especially on National Roast Day, a holiday it created. In September, Nutter Butter went viral for its quirky TikTok account, blending conspiracy and light horror with its peanut butter cookie content.
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