Krispy Kreme‘s latest doughnut collection pays homage to the beloved sitcom “Friends” on its 30th anniversary. However, fans in the U.S., where the show was set, won’t be able to taste these treats. The themed doughnuts, celebrating iconic elements from the series, are exclusively available in the U.K. and Ireland, leaving American enthusiasts disappointed.
The decision has sparked frustration among fans, who have expressed their discontent on social media platforms. Many argue that “Friends” holds immense popularity in the U.S. as well as globally, questioning the rationale behind limiting the doughnuts to the U.K.
Krispy Kreme, known for its innovative marketing strategies, sees themed promotions like these as crucial for driving foot traffic and enhancing brand appeal. CEO Josh Charlesworth emphasized the importance of keeping the brand fresh and exciting during a recent earnings call.
On Instagram, where Krispy Kreme shared updates about the “Friends” doughnuts, followers from the U.S. have inundated the comments sections with inquiries and pleas for the doughnuts to be made available stateside. However, the company has not disclosed any plans for a U.S. release at this time.
The themed doughnut selection includes flavors like “Friends,” a chocolate glazed doughnut featuring the iconic fountain from the show’s opening credits, and “Trifle,” a strawberry and custard-filled doughnut inspired by a memorable episode. Despite launching exclusive doughnuts in the U.S. previously, such as the recent Dolly Parton collaboration, Krispy Kreme has remained mum on expanding the “Friends” collection beyond the U.K.
For now, American fans of both “Friends” and Krispy Kreme will have to wait and see if these highly anticipated doughnuts will ever make it across the pond.