La Brioche, a beloved French bakery nestled in Norfolk’s vibrant Neon District, is preparing for a change of scenery. The bakery, renowned for its delectable pastries and cozy ambiance, will soon bid farewell to its current location and welcome patrons at a new address in Ghent.
According to a report on WAVY.com, La Brioche will be moving into the premises formerly occupied by Colley Discount Pharmacy in the heart of Ghent. Owners Jacqueline and Yvan Devulder have taken the decision to relocate as their lease in the Neon District nears its end.
The move to Ghent is strategically motivated, with the Devulders aiming to capitalize on the bustling foot traffic characteristic of the Ghent neighborhood. Additionally, they anticipate that the new location will offer improved parking facilities, addressing a common concern of their patrons.
With the transition to a new locale comes the possibility of exciting changes for La Brioche. In response to the different dynamics of the Ghent area, the bakery may consider extending its operating hours to accommodate the diverse schedule of visitors. Moreover, there are plans to expand the menu with additional to-go items, catering to the on-the-go lifestyle of urban dwellers. Additionally, the establishment intends to fully leverage its beer and wine license, potentially introducing a curated selection of beverages to complement its culinary offerings.
The impending relocation of La Brioche signifies not only a shift in physical address but also an opportunity for the bakery to evolve and further enrich the culinary landscape of Ghent. Patrons can look forward to experiencing the same authentic French charm and exquisite pastries, now amidst the vibrant ambiance of Ghent’s eclectic community.