Lena Lu Donuts has officially opened a new location at Primark Oxford Street West, offering a taste of Australian indulgence in the heart of London. This marks the third UK opening for the brand, following its debut at Primark Watford and Primark Lakeside earlier this October. Known for its interactive donut-making experience, Lena Lu allows customers to create their own custom donut masterpieces with the help of skilled “donut artists.” The brand, characterized by its youthful and vibrant image, is expected to be a hit with Primark’s fun-loving shoppers.
Lena Lu Donuts originated in Australia and has since expanded internationally. The brand’s experiential donut bar offers a variety of sweet treats, including donuts, bagels, coffee, and milkshakes. Customers can start by choosing a donut or mini donut base, followed by a selection of fillings such as jam, hazelnut, or cookies & cream. The fun continues with vanilla soft-serve ice cream, which customers can drizzle under a chocolate tap. The final touch includes a choice of three crumble toppings and a selection of chocolate drizzles and shavings. In-store, customers can also customize their own “Megashakes” for an extra indulgent treat.
For those who prefer a quick break from shopping, Lena Lu’s grab-and-go sections feature a selection of the brand’s signature donut combinations. Popular choices include Cookies & Cream, Jam, Chocolate Hazelnut, Biscoff Crunch, and Chocolate Overload. Additionally, customers can enjoy warm, chunky dough puddings topped with custard and other sweet toppings, as well as mini donut pops. The brand is also offering a special deal—a donut and hot drink for just £4.45, a perfect treat to keep shoppers cozy and energized throughout the winter season.
Lena Lu’s journey began as a family-run business in Perth, Australia, before expanding overseas to the UAE and now the UK. Gamechangers Investments is leading the brand’s launch in the UK, and Lena Lu is optimistic about its future growth. With the success of its recent London openings, the brand hopes to open more locations across the country, bringing these Australian-inspired sweet treats to an even wider audience.
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