Dunkin’ Donuts will continue its operations in the Netherlands after reaching a restructuring deal with Nabil Besali, the former manager of the brand in the country. The agreement comes after the company was declared bankrupt last month.
As part of the restructuring, between 200 and 250 employees will keep their jobs, a reduction from the original workforce of around 400. Some Dunkin’ locations will close, but the majority are expected to remain open, according to the trustee overseeing the bankruptcy process.
Dunkin’ Donuts, known for its chocolate-covered and brightly iced donuts, has been a popular brand in the U.S. since the 1950s. However, the chain faced challenges in the Netherlands during the 1990s, with all five of its locations closing by 2000.
In 2017, Dunkin’ Donuts made a comeback in the Netherlands with the opening of a new store in Amsterdam. This led to the launch of additional locations across the country.
Last year, the Dutch and Belgian branches of Dunkin’ were acquired by a division of the Van der Valk hotel group, which aimed to attract younger customers to its hotels. Despite this, the number of Dunkin’ locations in the region continued to decline, facing tough competition from brands like Starbucks, Cinnabon, and AH to go.
Globally, Dunkin’ operates thousands of stores across dozens of countries.
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