Krispy Kreme Promotions: A Sweet Journey Through Time.
This article explores key promotions by Krispy Kreme over the years, including partnerships with the “Friends” show, Olympic Games, Free Doughnut Day, the 87 cents deal, and the opening of its flagship store in Paris. We will delve into marketing strategies, specialty products, and customer engagement that define these promotions.
Promotion Highlights
| Promotion | Key Highlights |
| Friends Promotion | Themed doughnuts, custom boxes, social media campaigns, in-store events. |
| Olympics Promotions | Free doughnuts for Team USA medals, Olympic-themed doughnuts, contests. |
| Free Doughnut Day | Free doughnuts on June 4th, customer appreciation, community engagement. |
| 87 Cents Deal | Special pricing strategy, loyalty sign-ups, media coverage. |
| Paris Flagship Store | Largest store on Champs Élysées, locally inspired doughnuts, extended hours. |
Friends Promotion
In 2019, Krispy Kreme celebrated the 25th anniversary of “Friends” with limited-edition doughnuts inspired by the show, like the Central Perk Coffee Glaze. Custom boxes and merchandise were also available. Social media campaigns included videos and contests featuring influencers and fans. In-store events offered trivia games and photo opportunities, creating excitement among fans.
Olympics Promotions
As a sponsor of Team USA, Krispy Kreme offered free doughnuts after medal wins during the 2016 and 2022 Olympics. Special “Olympic Lanes” at select shops featured limited-edition doughnuts in Olympic colors. Social media contests provided additional prizes, reinforcing national pride and promoting the brand.
Free Doughnut Day
Celebrated on June 4th, Free Doughnut Day allows customers in the U.S. and Canada to enjoy a free doughnut with no purchase necessary. This event draws large crowds and generates significant social media buzz, fostering community connections and appreciation for customers.
87 Cents Deal
In December 2021, Krispy Kreme introduced a promotional deal where customers could buy a dozen Original Glazed doughnuts for just 87 cents. This pricing strategy generated media attention and increased loyalty sign-ups, while also boosting sales of regular-priced products.
Paris Flagship Store Opening
In June 2022, Krispy Kreme opened its largest store in Paris on the Champs Élysées. The store features unique doughnut offerings and digital menu boards in multiple languages. It has extended hours and celebrated its opening with events and free doughnuts for early visitors.
Store Hours and Menu Highlights
Krispy Kreme locations typically open around 6 AM and close by 10 PM, with flagship stores offering extended hours. The menu features seasonal doughnuts and a robust rewards program that encourages customer loyalty through point accumulation for free products.
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